The primary aim of social enterprises is to create value for those who are less fortunate, thereby helping to address some of today's significant global challenges. However, social entrepreneurs often find it difficult to acquire resources through traditional financial institutions. Crowdfunding platforms offer social entrepreneurs an alternative way to finance their projects and ventures. As the success of crowdfunding campaigns crucially depends on social entrepreneurs' strategy to garner support and legitimacy from potential backers, it becomes essential to understand the mechanisms at play in persuading others about the feasibility and attractiveness of their projects or ventures. Hence, this study asks: which persuasive strategies and practices do social entrepreneurs employ to effective mobilize support for their resource acquisition through crowdfunding?
Funded by: Swiss NSF
PhD candidate: Maria Riniker
Project partner and PI: Pascal Dey
